Top 5 Benefits Of Social Media Marketing

Social Media Marketing

Top 5 Benefits Of Social Media Marketing

Social media marketing has expanded so much in the past few years; it can easily be considered as an essential skill for everyone working within digital media. It is especially essential for marketers who wish to optimize their online presence and increase their sales.

Businesses around the globe are discovering methods through which social media can contribute to their success. A successful internet marketing strategy can help you grow your business.

According to a HubSpot report, 92% of all marketers confirmed that their social media efforts have generated more exposure for their online store. On the other hand, around 80% of them said that social media efforts increased traffic of their company sites.

Wish to know how social media Marketing benefits businesses?

Increase Brand Awareness & Loyalty

Top of our list will be the most obvious one. Let people know who you are. Sure, you might say that you have a website for that. But having a presence on social media makes it easier for your customers to find and connect with you. It is also the medium through which your potential customers may see what you strengths are, core values and what other consumers in the market think about your brand. In short, social media can be the mirror which reflects your personality to your audience. And we want to do that because it is an effective way to increase customer retention and brand loyalty.

Increase Website Traffic & Search Ranking

Still, on the subject of connecting with your customers, one of the major challenges on the internet is being found. It is everybody’s objective to come up with the top 5 list of google search pages. What better way to do that than with social media.

Regular social media marketing initiatives will drive traffic to your website where you have the opportunity to sell your product or services. Additionally, the more social media shares you receive, the higher your search ranking will be. For example, if every person who follows Zaprodigital on Twitter Retweets this post, it’s more likely to rank higher in Google’s search engine results page for variations of “benefits of social media.”

Improve Audience Insights & Customer Service

Online businesses can use social media to gather consumer information to better cater the needs of their customers. The analysis capabilities and tools built into major social media platforms, for example, Facebook, makes it possible for marketers and business owners to get authentic customer insights. This can be used to provide effective customer services. You can now analyze what customers are talking about and customize your marketing campaigns accordingly.

Save Money With Content Marketing

With the science content curation has created on the web, targeted efforts towards your audience will help you deliver that content in the shortest possible time through social media. According to statistics published earlier this year by the marketing institute: “content marketing costs 62% less than outbound marketing, it generates more than three times as many leads.” Because content marketing is a popular and effective way to engage with your consumers, it can drastically reduce the money marketers spend on advertising their brands. Targeting the right audience will also get you the consumer rates you desire.

Reach Your Target Audience

Each social media marketing channel has the advantage to reach a specific audience. By focusing your efforts towards the possibility each channel holds, you can reach the consumers you aim for with a wide variety of content.  Through the use of graphics, video and engaging reads, you can have your consumers coming back for more.

Another effective way to send your message out to a specific audience is geo-targeting. Certain mainstream social networks like Facebook and Twitter have built-in tools that help you to communicate the right kind of content to your audience. For example, you can send messages from Facebook pages to specific groups based on geographical and demographic parameters. Twitter also allows you to target messages to followers in specific countries.

In conclusion, marketing is considered by me as a field of expertise, not for the faint hearted. With the help of online marketing agencies and a few useful tips like these, perhaps we can all help each other on the road to success. Visit our website “” to find out how we can assist our customers with marketing success.

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Jennifer Connell is a freelance writer specializing in Graphic Design, Web and Mobile technologies. Able to write technical content from an everyday, every person perspective, she wins hearts and educates minds in her own easy-to-understand manner. She describes herself as a “Computer Geek” and shares her passion with us on a daily basis for “all things computer”, graphics, social media and marketing. Jennifer’s interests include education, health, fitness and food. Favorite quote: “It's the writing that teaches you.” -Isaac Asimov.