How to Craft an Effective Social Media Strategy

How to Craft an Effective Social Media Strategy

19 Sep 2017 By

The Importance of Building an Effective Social Media Strategy As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers. While it’s now functionally easier than ever to reach people from

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Impact Of Content Quality Vs Quantity In Website Optimisation

Impact Of Content Quality Vs Quantity In Website Optimisation

15 Sep 2017 By

Always Choose Content Quality… But a lot of it! Many of us grew up with the saying-‘Always choose quality over quantity’.  In terms of website optimisation-this rings infinitely true.  Therefore, making sure you produce quality content is a must. Although, creating a lot of content and posting it on many channels of social media can only increase the reach

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Benefits of Local Citations in SEO for Startups

Benefits of Local Citations in SEO for Startups

13 Sep 2017 By

What are Local Citations and Why are They Important? The ‘all-in-one marketing tool-kit’, SEMrush, claims that research from Google shows that most consumers search for local services online. Local citations, thus, helps the startups to grow faster. Local citations are where your business name and business information appear on other websites such as business directories. For example, your address or business hours may appear

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ASO: Top 10 App Store Optimization Tips for Small Businesses

ASO: Top 10 App Store Optimization Tips for Small Businesses

11 Sep 2017 By

ASO Makes Your Application Easy to Find. In a society based on convenience, applications are a great option to get your small business going and ASO lets you grow faster. Of course, you don’t only want to make your application easy to use-but also easy to find. This is where ASO or app store optimization comes in. Research Your Target Audience. Would

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